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Blog on Growth hacking - Marketing & Design


Digital Marketing lessons from tea stalls

Need Quick Growth Hacking Tips? These Small Tea Shops Can Teach Marketing Lessons Better Than The B-Schools

It is intriguing to think as to how learning works. Its everywhere for the eyes that seek and the feet that are never tired of walking. It’s incredible how something as commonplace as a neighbourhood tea joint can throw up an insight into marketing and advertising, nothing less of a ’Entry by Invitation Only’ seminar at a posh banquet far away from the systematic chaos that ensues at neighbourhood tea stalls. Calcutta, or Kolkata as it’s re-renamed, is a weird place. More often than not, it is the absurd and the weird that break barriers. A cliché as it might sound, it is ’the square pegs in the round holes’ that make a difference. Sydney Smith was not kidding one bit when she mentioned it in her path breaking paper , ’ On the Conduct of Understanding’ , nor was Steve Jobs being a poseur when he included the idea in his (in)famous ’ Here’s to the crazy ones' speech.

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Online Retail Marketing Strategy

How to Boost Your Retail Business Significantly With a Digital Strategy

As a retail consultant, your life and times revolve around jargons! Upon reading an article recently on Click and Collect in a leading daily, I had taken it to be a new addition to the large heap of jibes or buzzwords, typical to retail. A number of terms like Customised Shopping Experience, Omni-channel retailing, Crowd-sourcing, and online retail marketing have been sending ripples across all marquee retail events worldwide, where each person, be it the retail marketing companies, manufacturers or retailers have been painstakingly and proudly explaining each such Retagons to goggle-eyed audiences. Yes! A personal addition, Retagon (Retail+ Jargon) is my contribution to the never ending list of retail marketing vernacular.

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key to digital marketing success

9 Hacks That Will Help You Run a Successful Digital Marketing Campaign

With the ever increasing competition in the digital world, brands, big and small, will have to continuously measure their campaigns to ensure right ROI. Digital Marketing is quickly becoming a specialised field with a high level of expertise involved. There are some great challenges for brands looking for digital marketing agencies to drive their business online. With a widespread acceptance of online marketing, countless entities have sprung up every where. As a brand owner, it is tough to evaluate someone for the job. In a nutshell, you should have a team / agency with a well blended SEO, mobile marketing, and social media marketing expertise. This checklist will help you assessing your in-house marketing team or the Digital Marketing Company you are going to entrust for running your digital campaigns.

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game-of-thrones

10 Little Known START-UP Lessons You Could Actually Learn From GAME OF THRONES

Daenerys Targaryen’s is the ideal start-up model. From a feeble and timid teenager, struck in a loveless arranged marriage, not only does she grow to conquer the hearts of her Khalassar but also buys a team of slaves, trains them to fight, provides them emotional and political security, listens to their woes and emerges as a mother figure to them, only with the strength of 3 dragons. She is also humble and open to advice from lowly people such as Daario. It is equally important for a start-up entrepreneur to provide professional security and bonuses to his staff and have a multi-skilled team with a diverse background on board. He must also be ready to address the grievances of his staff, with effective human resource mechanism.

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entrepreneurship-lessons

11 Lessons Entrepreneurs Must Learn From The Friendly Phuchka-Wallah

Think Kolkata, think Street Food. In fact, the influence of street food is so entrenching on the culture of Kolkata that the chief minister calls fritter frying as a prominent industry of the city. Amidst all the interesting things to eat in the alluring streets of Kolkata, one thing you cannot ignore is Kolkata’s palpable ‘phuchka’ or as the world calls it ‘golgappa’-crispy, superlight and crunchy globules of wheat filled with a delectable boiled potato filling, you will barely find a soul in the city, who has not been charmed by its sheer enticement.

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