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Blog on Growth hacking - Marketing & Design


Funny video series on lord shiva and durga

This Animated Funny Video Series Has Gone Insanely Viral on Social Media

As a full service digital agency, We have created close to 7500 social media communications including ads, illustrations, cartoons, animated gifs; 40000+ words of content in the form of blogs, ad copies; and close to 50+ videos for a vast range of brands in the last three years. We spent thousands of hours to understand what works on the digital landscape and what not. We did many successful social media campaigns and lead generation campaigns online in the recent past, and some not so successful ones. Hit and miss are part of us just like any digital marketing agency in India and the rest of the world. But, this hard nut, crazy video campaign went a bit too far!

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funny email from HR team

This Funny Email From Our HR Is So Creative That Will Make You Wow

HR emails to the employees are too formal - sometimes extremely boring, but can not be ignored too. Those long list of to do / best practices points, some dreadful notifications, and quite a few meaningless emails flood our inbox with no option to skip them. But, then this email came last week from the HR that was so creative and different that the content team requested the HR to pitch in as a part-time content writer too! :)

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facebook campaign for world tourism day

Facebook Tourism: These Creative Ads Will Rock You

Love travelling? Well, who doesn’t? But travelling isn’t cheap and well for professionals, there’s hardly any time. As per recent findings, Travel companies spend a huge budget on social media campaigns to attract the prospective travellers across the world. These days you can actually travel the world without any documents or money! As usual, our digital playground for virtual brands - Classyfrieds got some interesting takes on imaginary Facebook ads that position their brand ethos on World Tourism Day.

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democracy chocolate day cover

Democracy in Every Bite: Ad Creatives that took Social Media by storm this World Chocolate Day and International Democracy Day

With over 2.34 billion people active on Social Media, the demographical correlation of marketing strategies have swiftly changed in very little time over the past few years. You must’ve already heard that if Facebook was a country, it would be the third most populated country in the world. Imagined as a nation, Facebook is definitely democratic in nature. We already know how free opinion and choice is online on Facebook. Brands and businesses are already catching on to the boons of such a powerful mass marketing medium. Speaking of democracy and Facebook, 16th September 2016 is celebrated worldwide as International Democracy Day. It is most definitely an important observance day. For businesses and brands these observance days are a great way to reach out to a diverse TG through Facebook posts to drive brand visibility and brand recall value through engagement very quickly and without a pocket-heavy marketing budget.

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world literacy day blog cover

Literally, its war: How brands joined the movement against illiteracy on Social Media!

Marketing for a brand or business online is not as easy as it sounds when someone explains it. It’s almost like Buddha’s quest to Nirvana- a transcendental affair! But thanks to the ever changing digital ecosystems that is geared towards a better customer experience, each day us marketers are presented with new challenges. Challenges are good! It makes us marketers vigilant and focused! Voila! We improve each day. The World has over 7.4 billion people and over 3.6 billion of them use the internet on a daily basis. That’s almost about 50 % of the world population. That solely should tell you about the massive marketing potential it has. But while it has made it easy to reach out to your TG, marketing exercises aren’t as straight cut as it was before the internet found Social Media. It’s way more dynamic these days.

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friendship day cover

6 Funny ADs We Did This Friendship Day on Social Media

When no one else cares, friends do! Such is the power of friendship that it also makes the lives of marketers interesting and easy. Our memories, nostalgia and feelings are strengthened around the trunk of friendship. And anything with such a deep emotional value is fertile ground for marketing and advertising on social media. Want to know how? Check out these fun creative ads we designed for Friendship Day to help our clients to have a little fun on on Social Media.

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chotu social mascot

Hindi ho ya Angrezi, Chhotu Ab Rangrezi!

Do social media mascots leverage digital marketing strategies? The only sure way to tell is through experience! It is important to humanise social media mascots and keep it relevant, to really influence digital marketing.  After years of living in a black-and white world, Chhotu – our social media mascot for a footwear brand, had almost decided to go into self-exile. It took dogged persuasion to agree to a comeback (Messi effect perhaps?). Still no clue of what we are talking about?  Read the full story here.

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