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Blog on Growth hacking - Marketing & Design

durga pujo 2016 cover

How We Achieved 700% Growth on Social Media During Durga Puja

As a digital marketing agency, festive seasons - specially Durga Puja - present huge opportunuties for strong brand recall if done right. With a properly executed strategy, we can achieve huge engagement and success for fraction of a cost of traditional advertising budget. As the greatest carnival in the world comes closer, we prepare to go off to celebrate with nears and dears, pomp and show. But in such times of madness, how do brands stand out from the chaos to bring attention of the revellers towards their brand, especially on Digital Media. We did it for us. We did it for them. We could do it for you too! How?

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facebook campaign for world tourism day

Facebook Tourism: These Creative Ads Will Rock You

Love travelling? Well, who doesn’t? But travelling isn’t cheap and well for professionals, there’s hardly any time. As per recent findings, Travel companies spend a huge budget on social media campaigns to attract the prospective travellers across the world. These days you can actually travel the world without any documents or money! As usual, our digital playground for virtual brands - Classyfrieds got some interesting takes on imaginary Facebook ads that position their brand ethos on World Tourism Day.

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international peace day cover

‘Peace’ing off Social Media with these thought provoking ads!

A day after the Uri attack, Facebook was abuzz with #UriAttack to voice their opinion against the rampage that was wrought at an Indian Army base in Jammu and Kashmir. A few months back there was the Pathankot attack. And guess what? There were commentary eruptions on Facebook. Kashmir curfew, War against ISIS, Dalit confrontations and more! The world is dripping in violence and one place knows it best- Facebook! The quest for peace is alive and kicking! On International Peace Day, we try and figure out ways to hack attention on Facebook to spread the message of peace in an unadulterated way. How? Well the secrets are out now....

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democracy chocolate day cover

Democracy in Every Bite: Ad Creatives that took Social Media by storm this World Chocolate Day and International Democracy Day

With over 2.34 billion people active on Social Media, the demographical correlation of marketing strategies have swiftly changed in very little time over the past few years. You must’ve already heard that if Facebook was a country, it would be the third most populated country in the world. Imagined as a nation, Facebook is definitely democratic in nature. We already know how free opinion and choice is online on Facebook. Brands and businesses are already catching on to the boons of such a powerful mass marketing medium. Speaking of democracy and Facebook, 16th September 2016 is celebrated worldwide as International Democracy Day. It is most definitely an important observance day. For businesses and brands these observance days are a great way to reach out to a diverse TG through Facebook posts to drive brand visibility and brand recall value through engagement very quickly and without a pocket-heavy marketing budget.

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world literacy day blog cover

Literally, its war: How brands joined the movement against illiteracy on Social Media!

Marketing for a brand or business online is not as easy as it sounds when someone explains it. It’s almost like Buddha’s quest to Nirvana- a transcendental affair! But thanks to the ever changing digital ecosystems that is geared towards a better customer experience, each day us marketers are presented with new challenges. Challenges are good! It makes us marketers vigilant and focused! Voila! We improve each day. The World has over 7.4 billion people and over 3.6 billion of them use the internet on a daily basis. That’s almost about 50 % of the world population. That solely should tell you about the massive marketing potential it has. But while it has made it easy to reach out to your TG, marketing exercises aren’t as straight cut as it was before the internet found Social Media. It’s way more dynamic these days.

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teachers day blog cover

Meet the Greatest Teacher Ever - and Youngest Too!

Teachers are a weird lot. When you are young, in school, raging with curiosity and the tendency to break free, the most irritating person you could ever fathom was the teacher; not the nosy relative you never meet except for family occasions. But you start understanding how much you owe to the ‘boring’ and ‘irritating’ sir or madam often when it is too late. Not that all teachers are great, but most do have an everlasting impact on life. September 5th of each year is celebrated as Teacher’s Day of India commemorating the birth anniversary of Dr. S. Radhakrishnan.

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If You Are into Digital Marketing, Then You Must Avoid These

The Digital Age has reached its prodigal adolescence. Puberty was way back when Facebook took over our lives and now finally, the digital age has popped its cherry with the advent of the glorious medium called Digital Marketing. This is the trending buzzword of the year. Every brand, from shoe makers to Schumacher, is delving deep into the marketing manhole of the digital media. But why is it so important? Firstly every bloody person is on the net. We are chatting with the person sitting next to us on Facebook, updating our DP to proclaim our happiness and declaring revolution on the social media. So, to be visible, to be recalled or to create the brand identity, digital marketing is the way. But we should keep in mind that is major NO NOs in Digital Marketing. Keeping these in mind can decide the fate of your digital campaign.

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4 Ingenious Digital Ads On Women's Equality That Will Make You Think

Today’s Social Media marketing has totally changed the way these things matter! Social Observance Days carry a huge amount of public emotion? People love to comment and express their feelings related to such issues with the drive and commitment of a schoolboy in love for the first time. Similar to a schoolboy in love, the attention span lasts only for moments before the floodgates of information open up. For this year’s Women’s Equality Day, not only did we ideate a range of social media wish post ads for our clients but we also dreamt up imaginary brands (inspired by the real brands ofcourse!). There is no limit to a creative and imaginative mind! A few fun and frolicking ads; check out these four wonderfully creative Ads on Women’s Equality that will make you sit up and think.

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creative campaign for raksha bandhan

5 Insanely Funny ADs on Raksha Bandhan That Will Make you Laugh

The ideating process for Social Media Ads is fun! Unlike regular campaigns, Social Media Marketing involves a plethora of mediums which govern the way you approach the creation process. If you already haven’t heard it, simply posting your ads online, especially on Social Media will not work a bit. There are a million different fishes in the digital sea, but the audience wants sausage for dinner! So how do you reach out to more people and gain their attention for you to increase your brand recall value online?

Catch on to trending topics (not as easy as one would think!) and include it in your ad creative or use Social Observance Days (not easy either) as your catapult! For Raksha Bandhan, our ‘Ma(d)nets’, fresh out of the Independence Day Campaigning oven, set out to ideate ads for various brands for Raksha Bandhan- a festival which celebrates the bond between a brother and sister!

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social media campaigns on independence day of India

4 Creative Campaigns On Indian Independence Day That Got Us Huge Engagement On Social Media

As a new age digital marketers, We always love to hate the conventions, conformity, and rules. That's freedom. Right? Among millions of Indians under the British rule, only about 2% chose to break the conventional wisdom. They fought, got battered, rose up again and fought, got even more brutally suprressed, and yet they rose. As Peter Peter Diamandis says, “The day before something is a breakthrough, it's a crazy idea.” That's what we try to do with every campaign we design. Many fail. And some get huge success. But, we try to zag while others are zigging!

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international youth day

5 International Youth Day Social Campaigns that took Social Media by storm!

If not anything, the above quote clearly encapsulates the kind effervescence that we normally associate with youth. The young does what the old speculates. Those of you who are privy to the fact that India has the highest youth population in the world, with over 356 million between the ages 16-24 must also know that, it is one of the biggest reasons behind India being one of the fastest growing business markets. It is hence about time brands started communicating to the youth on a regular basis especially on social media to expect any kind of a positive impact on the competitive ecosystem.

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friendship day cover

6 Funny ADs We Did This Friendship Day on Social Media

When no one else cares, friends do! Such is the power of friendship that it also makes the lives of marketers interesting and easy. Our memories, nostalgia and feelings are strengthened around the trunk of friendship. And anything with such a deep emotional value is fertile ground for marketing and advertising on social media. Want to know how? Check out these fun creative ads we designed for Friendship Day to help our clients to have a little fun on on Social Media.

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digital marketing promotion for book

5 Ways To Market First-time Books by Unknown Authors Successfully

When Frank Zappa said “So many books, not enough time”, the world resonated in awe. Let’s face it there is no experience as intimate and personal as reading a good book. The love for reading is one thing, but the love to write is another. With digital book publishing, formats like Amazon Kindle, self-publishing and sorts, there has been a considerable rise in first time authors and publications which adds on to the literary caravan. In this post, we will share with you what we have learnt from this greatly successful digital marketing campaign for a book

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Digital Marketing lessons from tea stalls

Need Quick Growth Hacking Tips? These Small Tea Shops Can Teach Marketing Lessons Better Than The B-Schools

It is intriguing to think as to how learning works. Its everywhere for the eyes that seek and the feet that are never tired of walking. It’s incredible how something as commonplace as a neighbourhood tea joint can throw up an insight into marketing and advertising, nothing less of a ’Entry by Invitation Only’ seminar at a posh banquet far away from the systematic chaos that ensues at neighbourhood tea stalls. Calcutta, or Kolkata as it’s re-renamed, is a weird place. More often than not, it is the absurd and the weird that break barriers. A cliché as it might sound, it is ’the square pegs in the round holes’ that make a difference. Sydney Smith was not kidding one bit when she mentioned it in her path breaking paper , ’ On the Conduct of Understanding’ , nor was Steve Jobs being a poseur when he included the idea in his (in)famous ’ Here’s to the crazy ones' speech.

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social media marketing strategy on patriotic events like kargil war victory

11 Unusual Social Media Posts on Kargil Victory Day That Remind Us the Sacrifice of Our Brave Brothers

After a continuous battle that lasted over 60 days, the Indian Army reclaimed Kargil from Pakistani troops on 26th July 1999. Since then every 26th July is celebrated as the Kargil Vijay Diwas in honour and memory of the brave hearts who dedicated their lives for the cause. As Indians we are proud of the feats our troops have achieved. And as digital marketers, we see the need to connect to our audiences as they pour their emotions out on social media. Days like Kargil Vijay Diwas evoke an overflow of messages, and the brands must let their voice be heard.

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