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Blog on Growth hacking - Marketing & Design

durga pujo 2016 cover

How We Achieved 700% Growth on Social Media During Durga Puja

As a digital marketing agency, festive seasons - specially Durga Puja - present huge opportunuties for strong brand recall if done right. With a properly executed strategy, we can achieve huge engagement and success for fraction of a cost of traditional advertising budget. As the greatest carnival in the world comes closer, we prepare to go off to celebrate with nears and dears, pomp and show. But in such times of madness, how do brands stand out from the chaos to bring attention of the revellers towards their brand, especially on Digital Media. We did it for us. We did it for them. We could do it for you too! How?

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facebook campaign for world tourism day

Facebook Tourism: These Creative Ads Will Rock You

Love travelling? Well, who doesn’t? But travelling isn’t cheap and well for professionals, there’s hardly any time. As per recent findings, Travel companies spend a huge budget on social media campaigns to attract the prospective travellers across the world. These days you can actually travel the world without any documents or money! As usual, our digital playground for virtual brands - Classyfrieds got some interesting takes on imaginary Facebook ads that position their brand ethos on World Tourism Day.

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international peace day cover

‘Peace’ing off Social Media with these thought provoking ads!

A day after the Uri attack, Facebook was abuzz with #UriAttack to voice their opinion against the rampage that was wrought at an Indian Army base in Jammu and Kashmir. A few months back there was the Pathankot attack. And guess what? There were commentary eruptions on Facebook. Kashmir curfew, War against ISIS, Dalit confrontations and more! The world is dripping in violence and one place knows it best- Facebook! The quest for peace is alive and kicking! On International Peace Day, we try and figure out ways to hack attention on Facebook to spread the message of peace in an unadulterated way. How? Well the secrets are out now....

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democracy chocolate day cover

Democracy in Every Bite: Ad Creatives that took Social Media by storm this World Chocolate Day and International Democracy Day

With over 2.34 billion people active on Social Media, the demographical correlation of marketing strategies have swiftly changed in very little time over the past few years. You must’ve already heard that if Facebook was a country, it would be the third most populated country in the world. Imagined as a nation, Facebook is definitely democratic in nature. We already know how free opinion and choice is online on Facebook. Brands and businesses are already catching on to the boons of such a powerful mass marketing medium. Speaking of democracy and Facebook, 16th September 2016 is celebrated worldwide as International Democracy Day. It is most definitely an important observance day. For businesses and brands these observance days are a great way to reach out to a diverse TG through Facebook posts to drive brand visibility and brand recall value through engagement very quickly and without a pocket-heavy marketing budget.

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world literacy day blog cover

Literally, its war: How brands joined the movement against illiteracy on Social Media!

Marketing for a brand or business online is not as easy as it sounds when someone explains it. It’s almost like Buddha’s quest to Nirvana- a transcendental affair! But thanks to the ever changing digital ecosystems that is geared towards a better customer experience, each day us marketers are presented with new challenges. Challenges are good! It makes us marketers vigilant and focused! Voila! We improve each day. The World has over 7.4 billion people and over 3.6 billion of them use the internet on a daily basis. That’s almost about 50 % of the world population. That solely should tell you about the massive marketing potential it has. But while it has made it easy to reach out to your TG, marketing exercises aren’t as straight cut as it was before the internet found Social Media. It’s way more dynamic these days.

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teachers day blog cover

Meet the Greatest Teacher Ever - and Youngest Too!

Teachers are a weird lot. When you are young, in school, raging with curiosity and the tendency to break free, the most irritating person you could ever fathom was the teacher; not the nosy relative you never meet except for family occasions. But you start understanding how much you owe to the ‘boring’ and ‘irritating’ sir or madam often when it is too late. Not that all teachers are great, but most do have an everlasting impact on life. September 5th of each year is celebrated as Teacher’s Day of India commemorating the birth anniversary of Dr. S. Radhakrishnan.

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5 Strategies You Can Learn from These Buses To Improve Your Facebook Ads

The Big blue tin whales of the ocean streams of Calcutta Roads, are indispensible to the motif of Calcutta! Yes! We are talking about Calcutta Buses, the dented choice of transport to thousands for whom life would be as incomplete as Batman without his Batmobile.What does a blue beaten down piece of vehicle have to do with anything digital you might want to ask? Maybe after reading this blog, you’d stop Facebooking for a while and board on the sonorous piece of metal on wheels, for some much needed meditation on Facebook Marketing Ads. From snoring men with a briefcase seated on the window seats, the highly uncomfortable women lined across the ladies seat on the left, the mini Newshour debates ensuing in various parts of the bus, The shrivelled tobacco-toothed pickpocket who doubles as a helper to the conductor with familiar ease, the sorry and pitiful conductor who prods on passengers to buy tickets a million times like a father asks his son to man up and much more, the Calcutta Bus is a womb of scenic truths and the carrier of stories close to absolute truth!

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4 Ingenious Digital Ads On Women's Equality That Will Make You Think

Today’s Social Media marketing has totally changed the way these things matter! Social Observance Days carry a huge amount of public emotion? People love to comment and express their feelings related to such issues with the drive and commitment of a schoolboy in love for the first time. Similar to a schoolboy in love, the attention span lasts only for moments before the floodgates of information open up. For this year’s Women’s Equality Day, not only did we ideate a range of social media wish post ads for our clients but we also dreamt up imaginary brands (inspired by the real brands ofcourse!). There is no limit to a creative and imaginative mind! A few fun and frolicking ads; check out these four wonderfully creative Ads on Women’s Equality that will make you sit up and think.

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creative campaign for raksha bandhan

5 Insanely Funny ADs on Raksha Bandhan That Will Make you Laugh

The ideating process for Social Media Ads is fun! Unlike regular campaigns, Social Media Marketing involves a plethora of mediums which govern the way you approach the creation process. If you already haven’t heard it, simply posting your ads online, especially on Social Media will not work a bit. There are a million different fishes in the digital sea, but the audience wants sausage for dinner! So how do you reach out to more people and gain their attention for you to increase your brand recall value online?

Catch on to trending topics (not as easy as one would think!) and include it in your ad creative or use Social Observance Days (not easy either) as your catapult! For Raksha Bandhan, our ‘Ma(d)nets’, fresh out of the Independence Day Campaigning oven, set out to ideate ads for various brands for Raksha Bandhan- a festival which celebrates the bond between a brother and sister!

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social media campaigns on independence day of India

4 Creative Campaigns On Indian Independence Day That Got Us Huge Engagement On Social Media

As a new age digital marketers, We always love to hate the conventions, conformity, and rules. That's freedom. Right? Among millions of Indians under the British rule, only about 2% chose to break the conventional wisdom. They fought, got battered, rose up again and fought, got even more brutally suprressed, and yet they rose. As Peter Peter Diamandis says, “The day before something is a breakthrough, it's a crazy idea.” That's what we try to do with every campaign we design. Many fail. And some get huge success. But, we try to zag while others are zigging!

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international youth day

5 International Youth Day Social Campaigns that took Social Media by storm!

If not anything, the above quote clearly encapsulates the kind effervescence that we normally associate with youth. The young does what the old speculates. Those of you who are privy to the fact that India has the highest youth population in the world, with over 356 million between the ages 16-24 must also know that, it is one of the biggest reasons behind India being one of the fastest growing business markets. It is hence about time brands started communicating to the youth on a regular basis especially on social media to expect any kind of a positive impact on the competitive ecosystem.

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friendship day cover

6 Funny ADs We Did This Friendship Day on Social Media

When no one else cares, friends do! Such is the power of friendship that it also makes the lives of marketers interesting and easy. Our memories, nostalgia and feelings are strengthened around the trunk of friendship. And anything with such a deep emotional value is fertile ground for marketing and advertising on social media. Want to know how? Check out these fun creative ads we designed for Friendship Day to help our clients to have a little fun on on Social Media.

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digital marketing promotion for book

5 Ways To Market First-time Books by Unknown Authors Successfully

When Frank Zappa said “So many books, not enough time”, the world resonated in awe. Let’s face it there is no experience as intimate and personal as reading a good book. The love for reading is one thing, but the love to write is another. With digital book publishing, formats like Amazon Kindle, self-publishing and sorts, there has been a considerable rise in first time authors and publications which adds on to the literary caravan. In this post, we will share with you what we have learnt from this greatly successful digital marketing campaign for a book

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social media marketing strategy on patriotic events like kargil war victory

11 Unusual Social Media Posts on Kargil Victory Day That Remind Us the Sacrifice of Our Brave Brothers

After a continuous battle that lasted over 60 days, the Indian Army reclaimed Kargil from Pakistani troops on 26th July 1999. Since then every 26th July is celebrated as the Kargil Vijay Diwas in honour and memory of the brave hearts who dedicated their lives for the cause. As Indians we are proud of the feats our troops have achieved. And as digital marketers, we see the need to connect to our audiences as they pour their emotions out on social media. Days like Kargil Vijay Diwas evoke an overflow of messages, and the brands must let their voice be heard.

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new facebook business page layout 2016

How You Can Benefit From The New Facebook Page Layout

I have always thought that the Facebook business pages needed quite a lot of improvement, given the kind of importance it plays for brands as well as Facebook’s own self (The source of its mammoth AD revenue driven by the acceptance of social media marketing strategy by every brand big or small across the globe). In a way, a business page in Facebook is supposed to be a brand’s at-the-moment snapshot with a narrative that reflects its persona. I believe that Facebook will eventually build much more depth for its business pages – a recent inclusion of online store option featuring prominently is just the starting point. And the social giant has been testing multiple versions of a new layout which will gradually roll out to all business pages. I think, the new Facebook page layout is far better in terms of user experience and branding.

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