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How a remotely placed Government Department created online branding through an well stacked website

The Directorate of Cinchona & Other Medicinal Plants (DCOMP) started functioning since 1862 right from almost foot hills at 150 meter to an altitude of 1800 M in the hilly terrain of Darjeeling District. The initial objective of the Directorate was to grow different species of Cinchona trees to produce the lifesaving Anti-Malaria drug Quinine from the bark. Later on the activities of the Directorate expanded and the cultivation of Cephaelisipecacuanha, Dioscorea composite, Large Cardamom, Rubber, Mulberry, Turmeric, Taxusbacata, Broom stick, Citronella, Vetiver, Lemongrass, Artemisia annua, Mandarin Orange etc. started at different times.

DCOMP in spite of being a Government association didn’t have any medium of their own to showcase their work, heritage, products and future business plans. MAGNE assisted DCOMP to create its own website and helped their business gain credibility. Precise information placed brilliantly enabled them to keep their customers informed and made it possible for them to target a wider market.

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