Lead Generation Campaign – We will generate it, no matter whatever your business is....
It’s very easy to generate leads which do not qualify to be leads at all. However a contact to be qualified as lead has to fulfill the following criteria –
- Budget: If they don’t have the budget to buy the product, then he is just wasting both of his and yours time. We think rational.
- Authority: can they make a purchase decision? If not, it’s your responsibility to find that important person.
- Need: does your product fulfil the need they have? Here is where you can set the target Group to filter the odd one out.
- Timescale: do they have a specific time when they wish to make their purchase.
With qualified leads, a better conversion rate is guaranteed. The higher the cost, the better the rate required to generate a good ROI. Now the question is when we say qualified lead, how do we guarantee that? To know more read our Lead Generation Blog.
- We filter out your target group at the initial level itself. A study of your Brand Profile, Buyer persona and Brand Positioning is done so that the right fit of audience is targeted.
- We drive the campaign in sync with the recent trends and the above mentioned parameters of your Brand.
- We make it sure through our strategic placement of the call to actions that when a person is filling up the subscription form, he does so with an intention to buy your product or service.
Below is our strategic approach towards generating leads –
Lead Capture – We capture at least a bit of information from the users who visit your site responding to any marketing channel.
Using Lead Magnets – Tutorial Video, Free Newsletter, interesting content or creative and free trials are some of the most common lead magnets that we use to attract the prospects.
Landing page Conversion Technique – Our landing pages are so designed not to allow the visitor to bounce back easily so that even if is a bit interested in buying the product or service he is enticed enough to leave his information by filling up a form.
Here is what we do for generating qualified leads for your business
- Social Media and Ad words punched lead generation campaign
- Business centric digital Lead Generation campaign
- Google Paid Ads lead generation