Kolkata, barely has a stellar healthcare mechanism for the middle classes. The hospitals with decent amenities are beyond the reach of the economic means, the middle classes can afford, while government hospitals are poorly maintained. However, the best feature IRIS hospital has is affordable healthcare with the best of amenities. We helped IRIS enhance their presence in the city with our effective print communications. Our target with IRIS is not only helping them deliver quality healthcare services to a greater number of people each day but also spreading awareness about health issues in the city. The above image shows an A5 sized leaflet with the road map of and departments and services provided at IRIS, that we prepared to acquaint the general public of Kolkata better with IRIS.