Ecommerce changes a lot of retail rules and continues to eke new dimensions. It did not come as a surprise when one of the legacy brands of Indian fashion wear approached us to develop their online store to create a platform to sell directly to consumers online w/o going through the 3rd party market places. We were already hands-on with the branding exercises for Moustache and indulged ourselves in creating a self-sustaining e-commerce website. We took the tried and tested route of Shopify web development. MAGNE helped brand Moustache translate their offline retail experience in digital sphere by virtue of a feature rich eCommerce website which boasts of the latest in eCommerce experience. The results have been phenomenal with the online sales clocking at par with the offline retail stores.